January 10, 2021 Musicology No Comments

Preemptive. Preventative. Responsible.

“Responsible” might be the best word for it.

You know this already: “An ounce of prevention is worth a pound of cure.” It’s a proverb most often attributed to Ben Franklin that emphasizes the importance of taking proactive steps to avoid problems in the first place, rather than waiting until a problem arises and trying to fix it afterward.
In terms of personal well-being, washing your hands prevents the spread of illness, and maintaining a healthy diet and exercising regularly can help prevent health issues like obesity, heart disease, and diabetes. In business, conducting regular maintenance on equipment prevents costly untimely breakdowns, and quality control prevents defects in products.
In the creative advertising world of intellectual property, contracts get reviewed by lawyers so everyone knows what rights they have because it’s endlessly better to not breach in the first place than to defend against a claim. The licenses have limits. The provenance of rights needs to be understood and documented.
And the best (and by far least expensive) service a musicologist can provide is “an ounce of prevention,” a preemptive musicologist analysis. Like QC and maintenance, preventative forensic musicology for advertising can help save time and money, costly untimely breakdowns, and frankly, defects in products. And this is starting to sound hokey. So let’s brass tacks it more.
Get a musicological analysis done before launching a campaign with music in it. Make it one of the final steps in the process, every time, before the pizza party. Advertising campaigns are the most rewarding work of all. Sometimes the analysis provides extra peace of mind. Sometimes, more often than you’d think, it prevents a dumpster fire. No kidding and no exaggeration. Always, it demonstrates responsibility and care for your client. The costs are less than a plumber’s visit. The turnaround is quick. The knowledge is power. A no-brainer, truly.

The process is super straight-forward and we can be up and running the same day if we need to.

Quick call about it? Say hello. Brian would love to meet you. (212) 217-9512.

Written by Brian McBrearty